The Cambridge International Certificate in Marketing is aimed primarily at professionals who are starting their careers in marketing or employees who are operating at a supervisory or junior management level, or professionals who are shifting their careers to marketing. This qualification will provide you with the theoretical and practical skills & knowledge to devise and execute tactical marketing activities and gain marketing credibility.

 

• Identify and appreciate the objectives and functions of developing a marketing orientation.

• Investigate and explain the reasons for, and use of, market research for business decisions.

• Identify the importance of understanding buyer behavior and new target segments.

• Explain and demonstrate the strategic implications and applications of the marketing planning process.

• Explain and apply marketing mix applications for a product or service.  

 

 

• Certificate is delivered over a period of 24 Teaching Hours.  

• Semester duration is 8 weeks.

• Classes are offered in the afternoons from 11:00 a.m. - 2:00 p.m.                  

  

35A, Saray Al Maadi Tower, Cornich El Nil, Maadi, Cairo, Egypt

Tel: 2528 6837            Fax: 2528 6836 

E-mail: info@imiegypt.com