Published by Training Egypt SU
August 14 at 8:30pm until August 25 at 11:30pm in UTC+03
Build and Manage your BrandBe proactive and successful
Strategic Brand Management Course
Start: 14 / 8 / 2012
Duration: 14 , 15 , 17 , 18 / 8 / 2012 from 8:30pm to 11:30 pm
24 / 8 / 2012 from 10am to 6pm
25/ 8 / 2012 from 10am to 2pm
Strategic Brand Management Course Outline
Overview/Description
Brand Management Training: Building Brand Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The training program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity.
Target Audience
This course is an overview for managers, brand managers and marketing personnel who wish to conceive, build, improve and maintain a successful brand identity for their products and company.
Expected Duration
( 24 hours )
Course Objectives:
1-Brand Management
2-The Brand
3-Knowing the Consumer
4-Building Brand Equity
5-How Is Brand Equity Created?
6-Using Marketing Programs to Build Brands
7-Managing the Creative Elements of Brands
8-Protecting Your Brand
9-Promoting Your Brand to Consumers
10-Reaching Consumers with an IMC Plan
11-Evaluating Brand Effectiveness
12-Consumer Knowledge Structures and Your Brand
13-Managing and Maintaining Brand Equity
14-Making the Right Decisions for Your Brand
15-Ethical, Legal, and Global Branding Concerns
For More Information Marketing Manager : Naglaa
01017500855
01003588702
For more information and any question click here:
https://docs.google.com/spreadsheet/viewform?formkey=dEFBTkZ0dkNhRG8yX3NjaVJWbEg2RlE6MQ