Career Key Event 3 - Marketing
Attend Career Key Event 3 at Ewart Memorial Hall - American University in Cairo , Tahrir Campus
19 - 20 - 21 November 2013
Sessions in Marketing with Dr. Ahmed El Garhy and Dr. Nehal Salah
Day 1: Marketing Principles – Dr. Nehal Salah
A. Definitions
B. Concepts
C. Difference Between Marketing & Selling
D. The Marketing Environment
E. The Marketing Mix – 4Ps
F. The Marketing Analysis
Day 2: Market Segmentation and Target Markets - Dr. Ahmed El Garhy
1.Market Segmentation
2. Market Targeting
3. Differentiation & Positioning
4. Internal Factors Influencing Consumer Buyer Process.
5. External Factors Influencing Consumer Buyer Process.
6. Situation Influences on Consumer Buyer Process.
Hurry up now now to register to get 35 % Pls Call 01003443776