E-Marketing is perhaps the most exciting development in business-to-business marketing, and consumer marketing, in the last 50 years. In only 5 years the amount of business transacted electronically has developed from minimal to a significant part of transactions - particularly in books, software, music and travel. Given this rate of growth, the future development promises to be even more dramatic and an essential tool without which businesses will wither.

 This module deals with the marketing aspects of e-commerce (such as communications, differentiation, and strategy). This course examines how interactive technologies reshape industries, the structure of companies and the nature of demand. We discuss the implications for business in general and for marketing specifically. Following a discussion on e-business strategies and online consumer behavior, we focus on the eenabled marketing mix: How should companies integrate new ways to connect to suppliers, partners, employees and customers in their existing strategies? Can a company's product strategy be enhanced (faster, cheaper, better) through e-business? What are new channel strategy alternatives, and do they necessarily lead to conflict with existing channels? Should prices always be lower online? Can online channels be used to "up-sell" and thus increase profitability? And what are current and future opportunities of e-enabled communication strategies (advertising, promotions, personal selling, and public relations)? This course will cover the details of Website and Blog design and creation, starting with selection of the correct domain name, and hosting. The course will cover the selection of and the proper and effective use of: keywords, Meta tags, beginning shopping carts including an explanation of merchant accounts, auto responders, directory registration, and social networking tie-ins. The course will go over the most important elements for search engine optimization, as well as the best placement of information and linking strategies to bring traffic to your website. Website development includes the actual content requirements of a website to attract customers who will visit the website and to create a desire to buy the products being marketed.

by  ASK (professional Training & Consulting company)